Michael Covel speaks with Dan Hill on today’s podcast. Hill is a recognized authority on the role of emotions in consumer and employee behavior. He runs Sensory Logic, a scientific insights firm that analyzes consumers’ facial expressions to help companies better navigate consumers’ emotional decision-making processes. Before the interview, Covel discusses the Swiss Franc, David Harding, and trend following trading in his introduction. Next, Covel and Hill discuss what a face coding expert is; the evolutionary aspect to face coding and the 43 muscles present in the face; emotional decision-making; how Hill found his way personally into this field; why we feel before we think; being hired by the Milwaukee Bucks; the importance of a smile in the heart of a champion; the difference between technical skill and the factors that Hill is looking for; the importance of having the right amount of happiness; some of the limitations of facial coding; how technology is intertwined with facial coding; why a personality like Richard Nixon may never be President again; the say/feel gap; whether we can learn how to avoid negative facial expressions and emotions; a trading system based on the movement of human faces; and where we might see facial coding moving to in the future. For more information on Dan Hill, visit sensorylogic.com. Want a free trend following DVD? Go to trendfollowing.com/win.