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Trend Following with Michael Covel

Bestselling author Michael Covel is the host of Trend Following Radio with 6+ million listens. Investments, economics, decision-making, human behavior & entrepreneurship--all passionately explored. Guests include Nobel Prize winners Robert Aumann, Angus Deaton, Daniel Kahneman, Harry Markowitz & Vernon Smith. Also: James Altucher, Dan Ariely, Jean-Philippe Bouchaud, Kathleen Eisenhardt, Marc Faber, Tim Ferriss, Jason Fried, Gerd Gigerenzer, Larry Hite, Sally Hogshead, Ryan Holiday, Jack Horner, Ewan Kirk, Steven Kotler, Michael Mauboussin, Tucker Max, Barry Ritholtz, Jim Rogers, Jack Schwager, Ed Seykota, Philip Tetlock & Walter Williams. All 600+ eps at www.trendfollowing.com/podcast.
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Bestselling author Michael Covel is the host of Trend Following Radio with 6+ million listens. Investments, economics, decision-making, human behavior & entrepreneurship--all passionately explored. Guests include Nobel Prize winners Robert Aumann, Angus Deaton, Daniel Kahneman, Harry Markowitz & Vernon Smith. Also: James Altucher, Dan Ariely, Jean-Philippe Bouchaud, Kathleen Eisenhardt, Marc Faber, Tim Ferriss, Jason Fried, Gerd Gigerenzer, Larry Hite, Sally Hogshead, Ryan Holiday, Jack Horner, Ewan Kirk, Steven Kotler, Michael Mauboussin, Tucker Max, Barry Ritholtz, Jim Rogers, Jack Schwager, Ed Seykota, Philip Tetlock & Walter Williams. All 600+ eps at trendfollowingradio.com/rss.

Feb 9, 2018

Chris Ducker is a British businessman, the founder and CEO of Virtual Staff Finder and the Live2Sell Group of Companies. Chris’s new book is, “Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business.” His book branches out to all audiences – regardless of where someone might be in their journey of building a company or brand.

What is a youpreneur? Chris realized about five years ago that people were personally signing up to do business with him. Not the brand name or the staff he employs, but him. A youpreneur builds a business based around them, the individual, but not reliant on them. Chris has created a movement centered on this philosophy. As you build a business around “you” all sorts of other opportunities start to present themselves. He encourages listeners to think about, “What sets YOU apart?” From there you can cultivate a business specific to you.

Centering a business around your reputation puts you in top control of a company or product you built. Why waste all that work by building your company on rented land. Chris stresses the need to grow your platform on your own domain. Don’t rely on Facebook or Instagram to look out for your best interests. Once you have your domain, what is the best way to reach your audience? By the year 2020, according to Google, 90% of content consumed by users will be by video or audio. Michael and Chris end on tips and tricks on creating a successful podcast, or going on a podcast as a guest.

In this episode of Trend Following Radio:

  • Building your business on your own domain
  • The ripple effect
  • Email campaigns
  • Starting a podcast
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