Jeff Dyer (Ph.D UCLA) is the Horace Beesley professor of strategy at Brigham Young University as well as professor of strategy at the Wharton School, University of Pennsylvania. Before becoming a professor he spent five years as a consultant and manager at Bain & Company, a top management consultancy. His book “The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators”, with Harvard professor Clayton Christensen and MIT professor Hal Gregersen, identifies the behaviors of the world’s best innovators to demonstrate how individuals can enhance their own innovator DNA and increase the innovation capabilities of their organizations.
Today Jeff and Michael discuss his newest book Innovation Capital. You see, great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality–called “innovation capital”–is measurably more important for innovation than just being creative.
The authors have spent decades studying how people get great ideas (the subject of The Innovator’s DNA) and how people test and develop those ideas (explored in The Innovator’s Method). Now they share what they’ve learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas.
How you can build a personal reputation for innovation. What techniques you can use to amplify your innovation capital. How you can garner attention for your ideas and projects and persuade audiences to support them. What it means to provide visionary leadership and how you can achieve it. Featuring interviews with the superstars of innovation–individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)–Jeff dives in deep.