Michael Covel interviews Mike Shell (of Shell Capital Management). Shell, a trend following investment manager out of Tennessee, uses ETFs as his vehicle for trading. In their conversation, Shell expands upon his core principles. This leads to topics that include the psychology of being a trend following trader, uncertainty, risk, behavioral finance, and the paradoxes of trend following. Special Offer: receive free DVD delivered to your home or office: www.trendfollowing.com/win.