Michael Covel talks to Ryan Holiday, director of marketing for American Apparel; media strategist for Tucker Max, Dov Charney, and others; and author of the new book "Trust Me, I'm Lying: Confessions of a Media Manipulator". If you're in business, if you're an entrepreneur, if you're someone that needs to communicate with the public, or if you're anybody that has a message - Holiday's book has some important lessons for you. Holiday discusses the hard truths behind the media today: the blog-online media cycle not only drives the offline cycle, but determines and directs culture itself. As Holiday notes, a famous journalist once said in the early 1900's: "America is a country governed by public opinion, and public opinion is governed by newspapers. Isn't it critical that we understand what governs newspapers?" Today, newspapers have been replaced by the internet, blogs, and online media - and the internet rules over us all. It's integral that we understand what governs us in a world where page views drive everything. Holiday shares several stories that illuminate the truth behind the media today: the presidential candidacy of Tim Pawlenty, how Andrew Breitbart was able to exploit the system; and how Holiday was able to manufacture a fake controversy and jumpstart an ad-campaign he was working on - only to create real controversy along the way. Covel and Holiday also discuss the media food chain; what goes into media manipulation; the lie of "if you're doing something great, it will be heard"; gatekeepers in the media; how blogs are our digital bloodsport; why being inaccurate and inflammatory gets more page views; and how we don't seek honesty or reality. Cicero used to say, "Who benefits?". Ask yourself and examine who is writing what, and what they gain from it. Special Offer: receive free DVD delivered to your home or office: www.trendfollowing.com/win.