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Bestselling author Michael Covel is the host of Trend Following Radio with 9.5+ million listens. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trading -- all passionately explored and debated. Guests include Nobel Prize winners: Robert Aumann, Angus Deaton, Daniel Kahneman, Oliver Hart, Harry Markowitz & Vernon Smith. More guests: Jack Canfield, Howard Marks, James Altucher, Dan Ariely, Jean-Philippe Bouchaud, Kathleen Eisenhardt, Marc Faber, Tim Ferriss, Jason Fried, Gerd Gigerenzer, Larry Hite, Sally Hogshead, Ryan Holiday, Jack Horner, Ewan Kirk, Steven Kotler, Michael Mauboussin, Tucker Max, Barry Ritholtz, Jim Rogers, Jack Schwager, Ed Seykota, Philip Tetlock & Walter Williams.

Praise:

“Your questions were excellent questions. I enjoyed this very much.”

--Vernon Smith, Nobel Prize in Economics

“You’ve surrounded yourself with one of the most advanced group of mentors possible…The people on your podcasts, and people in your life, all are people with strong opinions, all people that make you think and make you grow. You just have some kind of an affinity for people like that, and that’s part of what makes you good at what you do.”

--Ed Seykota

“Michael Covel’s podcast has had over [9.5] million listeners and he’s completed [900+] episodes. He’s probably the most established podcaster on this list—and it shows. Mr. Covel’s podcast is great for those looking for alternative views on the market, those who are tired of hearing the same old stories told on CBNC and other traditional outlets. This is highly recommended if you are looking to expand your mind in investing. Mr. Covel has had some incredible guests, to include multiple Nobel Prize winners and world-famous investors. One of my favorite episodes was when Mr. Covel interviewed Annie Duke, a former professional poker player who has some incredible insights on decision making. Mr. Covel always has me thinking and Annie Duke only amplified my brain-wave activity.”

--Wall Street Journal

May 24, 2021

Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to survive―and win―in this era of digital behemoths. Choose Your Customer is a powerful, customer-targeted guide that can help managers level the playing field against their biggest competitors.

Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, shows you how to:

  • Identify the customers who are the most profitable―and focus on them
  • Provide services and experiences that can’t be replicated by the tech giants, no matter how much data they have or how much automation they use
  • Support your chosen customers’ diverse and rapidly evolving needs to accelerate profitability and growth
  • Focus on your real profit core and build dominance in your specific target market

These customer-focused strategies will enable you to build a uniquely targeted business that the digital giants just can’t match. From unbeatable customer service to superior pricing and product selection, Jonathan provides detailed and actionable advice on how to compete successfully with the aggressive giants, grow your customer base, and increase your profits for lasting success.

Bio: Jonathan Byrnes is founding partner and chairman of Profit Isle, a highly successful MIT spin-off SaaS software company that helps organizations increase profits by 10–30 percent using its profitability analytics and management process. He has been a Senior Lecturer at MIT for 30 years.

In this episode of Trend Following Radio:

  • Choosing Your Customers
  • Amazon Healthcare
  • Medicine at Home
  • Working with Telecommunications and Airlines
  • Positioning Your Company
  • Amazon and Retail Industries
  • The Secret to Always Winning