Preview Mode Links will not work in preview mode

Bestselling author Michael Covel is the host of Trend Following Radio with 15+ million listens. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trading -- all passionately explored and debated. Guests include Nobel Prize winners: Robert Aumann, Angus Deaton, Daniel Kahneman, Oliver Hart, Harry Markowitz & Vernon Smith. More guests: Jack Canfield, Howard Marks, James Altucher, Dan Ariely, Jean-Philippe Bouchaud, Kathleen Eisenhardt, Marc Faber, Tim Ferriss, Jason Fried, Gerd Gigerenzer, Larry Hite, Sally Hogshead, Ryan Holiday, Jack Horner, Ewan Kirk, Steven Kotler, Michael Mauboussin, Tucker Max, Barry Ritholtz, Jim Rogers, Jack Schwager, Ed Seykota, Philip Tetlock & Walter Williams. 1200+ episodes.

Dec 4, 2023

My guest today is Will Cady, Reddit’s Global Brand Ambassador and founding Head of Creative Strategy. In his role as strategist, Cady has leveraged his uniquely blended approach of creativity and mysticism to counsel business leaders toward impactful, empathetic marketing of power house brands in tech, including Apple, Google, Samsung, T-Mobile, AT&T, and Adobe. He has worked with major household brands such as Toyota, LEGO, McDonald’s, Chipotle, and Coca-Cola.

The topic is his book Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics.

In this episode of Trend Following Radio we discuss:

  • Creativity and its origins
  • Balancing authenticity and delegation
  • Creativity with constraints and maximal control
  • The intersection of mysticism, marketing, and making
  • Letting go of attachments
  • Modern Western culture and individualism
  • Productivity and time management
  • Relationship of anxiety and creativity

Jump in!


I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here:

You can watch a free video here:

Can’t get enough of this episode? You can choose from my thousand plus episodes here:

My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel

Hope you enjoy my never-ending podcast conversation!