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Bestselling author Michael Covel is the host of Trend Following Radio with 15+ million listens. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trading -- all passionately explored and debated. Guests include Nobel Prize winners: Robert Aumann, Angus Deaton, Daniel Kahneman, Oliver Hart, Harry Markowitz & Vernon Smith. More guests: Jack Canfield, Howard Marks, James Altucher, Dan Ariely, Jean-Philippe Bouchaud, Kathleen Eisenhardt, Marc Faber, Tim Ferriss, Jason Fried, Gerd Gigerenzer, Larry Hite, Sally Hogshead, Ryan Holiday, Jack Horner, Ewan Kirk, Steven Kotler, Michael Mauboussin, Tucker Max, Barry Ritholtz, Jim Rogers, Jack Schwager, Ed Seykota, Philip Tetlock & Walter Williams. 1200+ episodes.

Oct 2, 2023

My guest today is Kyle Dunn, the Managing Director at MJ Hudson. He is an experienced professional in the hedge fund and financial services industry. He has a deep understanding of hedge fund marketing and brand establishment, emphasizing the changing dynamics of the field. Kyle is known for his expertise in storytelling and structuring compelling narratives to attract investors, emphasizing the need for brevity and engaging content in sales strategies. Previously, he acted as the Director of Business Development for Playground (an Intrawest company), the Executive Vice President of Sotheby’s International Realty Canada, the Executive Vice President of Blueprint Global Marketing and the Vice President of Investor Relations for Second City Capital.

The topic is marketing.

In this episode of Trend Following Radio we discuss:

  • Brand establishment
  • Marketing and awareness in the hedge fund industry
  • Building and maintaining relationships with potential investors
  • The role of storytelling
  • The impact of luck and chance on fund success

Jump in!

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I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/

You can watch a free video here: https://www.trendfollowing.com/video/

Can’t get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast

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Hope you enjoy my never-ending podcast conversation!