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Bestselling author Michael Covel is the host of Trend Following Radio with 15+ million listens. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trading -- all passionately explored and debated. Guests include Nobel Prize winners: Robert Aumann, Angus Deaton, Daniel Kahneman, Oliver Hart, Harry Markowitz & Vernon Smith. More guests: Jack Canfield, Howard Marks, James Altucher, Dan Ariely, Jean-Philippe Bouchaud, Kathleen Eisenhardt, Marc Faber, Tim Ferriss, Jason Fried, Gerd Gigerenzer, Larry Hite, Sally Hogshead, Ryan Holiday, Jack Horner, Ewan Kirk, Steven Kotler, Michael Mauboussin, Tucker Max, Barry Ritholtz, Jim Rogers, Jack Schwager, Ed Seykota, Philip Tetlock & Walter Williams. 1200+ episodes.

Jan 23, 2015

My guest today is Dan Hill, a recognized authority on the role of emotions in consumer and employee behavior. He runs Sensory Logic, a scientific insights firm that analyzes consumers’ facial expressions to help companies better navigate consumers’ emotional decision-making processes.

The topic is consumer and employee behavior.

In this episode of Trend Following Radio we discuss:

  • What a face coding expert is
  • The evolutionary aspect to face coding and the 43 muscles present in the face; emotional decision-making
  • How Hill found his way personally into this field
  • Why we feel before we think
  • Being hired by the Milwaukee Bucks
  • The importance of a smile in the heart of a champion
  • The difference between technical skill and the factors that Hill is looking for
  • The importance of having the right amount of happiness
  • Some of the limitations of facial coding
  • How technology is intertwined with facial coding
  • Why a personality like Richard Nixon may never be President again
  • The say/feel gap
  • Whether we can learn how to avoid negative facial expressions and emotions
  • A trading system based on the movement of human faces
  • Where we might see facial coding moving to in the future

Jump in!


I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here:

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