Preview Mode Links will not work in preview mode

Bestselling author Michael Covel is the host of Trend Following Radio with 15+ million listens. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trading -- all passionately explored and debated. Guests include Nobel Prize winners: Robert Aumann, Angus Deaton, Daniel Kahneman, Oliver Hart, Harry Markowitz & Vernon Smith. More guests: Jack Canfield, Howard Marks, James Altucher, Dan Ariely, Jean-Philippe Bouchaud, Kathleen Eisenhardt, Marc Faber, Tim Ferriss, Jason Fried, Gerd Gigerenzer, Larry Hite, Sally Hogshead, Ryan Holiday, Jack Horner, Ewan Kirk, Steven Kotler, Michael Mauboussin, Tucker Max, Barry Ritholtz, Jim Rogers, Jack Schwager, Ed Seykota, Philip Tetlock & Walter Williams. 1200+ episodes.

Jul 25, 2013

My guest today is Tom Asacker, an artist, writer, inventor, and philosopher. He writes, teaches, and speaks about radically new practices and ideas for success in times of uncertainty and change.

The topic is his book The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs, and Other Leaders Get Us To Believe.

In this episode of Trend Following Radio we discuss:

  • Choice and distraction/distrust
  • Belief and its connection to how people make decisions and habit
  • Faith healers and how information can change our beliefs and perceptions
  • How the supermarket works as a metaphor for belief and choice
  • Vernon Smith and Daniel Kahneman
  • The instinctive "feeling" mind vs. the slow, deliberate thinking mind
  • Leading people to choose themselves vs. just getting a job
  • Thinking like a child
  • Comfort vs. desire
  • Why those that have nothing to lose can put themselves in the best position for success
  • Pulling the curtain back on your own mind to determine what your own mind is doing to prevent you from living a full life
  • The power shift to the individual via the internet
  • Why we see what our minds are conditioned to see
  • Practice, hard work, and passion
  • The metaphor of baseball, perception, belief, and behavior
  • Thinking your way to a change vs. acting your way to a change
  • Alan Watts, and the question of "What if money was no object?"

Jump in!


I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here:

You can watch a free video here:

Can’t get enough of this episode? You can choose from my thousand plus episodes here:

My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel

Hope you enjoy my never-ending podcast conversation!