David Burkus is author of “Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career.” David has delivered keynotes to leaders of Fortune 500 companies and future leaders of the United States Naval Academy. His TED talk has been viewed almost 2 million times and he is a regular contributor to Harvard Business Review. What if the advice we have all heard about networking is wrong? David outlines the right way to network in the modern age.
How do you meet people? How do you meet the right people? Once you meet those people, what do you do with the relationship? Maybe you haven’t talked to someone for a few years but you could still call him or her up and have a personal talk with them. This is an example of one of the most useful networking ties, known as a “dormant tie.” David uses UFC founders, Dana White and Lorenzo Lamas, as an example. They went to high school together, hadn’t talked for years, both had a passion for fighting, but lived in different spheres of the fighting community. After reconnecting at a high school get together they realized they had some aligning career aspirations. They ended up buying the UFC and made it the fastest growing sport in history.
When you start taking chances on meeting people and putting yourself out there, that is when your network really expands. David shares another example of a movie producer who got his foot in the door by getting creative, taking some risks, and reaching out to the right people for conversations. Who do you know? Who do your friends know? Where do you know them from? These are basic questions that can get the ball rolling when trying to expand your network.
Knowing a ton of people is not necessary to be successful, you just need to know the right people to give yourself credibility. Shared activities and hobbies are ways to draw in a set of diverse people to build deep relationships. Networking events have become a thing of the past (thank goodness).
In this episode of Trend Following Radio:
"What Is and Might Be" with Michael Covel on Trend Following Radio is the new weekly view direct from Michael Covel.
From IMDB: “An unsettling and eye-opening Wall Street horror story about Chinese companies, the American stock market, and the opportunistic greed behind the biggest heist you’ve never heard of.” That’s the opening description for a new documentary titled “The China Hustle” (2017).
Today, Michael talks with Director Jed Rothstein about the backstory for his film and the complexity of fairly describing a modern China. Whether you know something about China or not–this conversation will stimulate your China understanding.
Academy Award-nominated and Emmy-winning filmmaker Jed Rothstein specializes in hard-to-get stories from around the world that help people understand one another better. Whether seeking out heavy metal musicians who become Arab-Spring revolutionaries (PBS’s Before the Spring After the Fall); pioneering doctors (HBO’s Coma and Pandemic); Al Qaeda terrorists (The Oscar-nominated HBO documentary Killing in the Name); defenders of free speech (The 2009 Sundance film Shouting Fire); journalists on the front lines (Independent Lens’ Democracy on Deadline)–Rothstein works with people to help them tell their own stories in their own words. His films and television programs have played in festivals around the world, enjoyed special screenings at the United Nations, and been broadcast on HBO, PBS, National Geographic, Amazon Prime, The Discovery Channel, IFC, Channel 4, the BBC, CNN and elsewhere.
Michael reaches back in time to explore a mega episode with three of his favorite guests: Salem Abraham, Walter Williams and Emanuel Derman.
Salem Andrew Abraham (born 1966) is an American investor, hedge fund manager, and philanthropist. He is the president and founder of Abraham Trading Company, a futures investment firm based in Canadian, Texas.
Walter Edward Williams (born March 31, 1936) is an American economist, commentator, and academic. He is the John M. Olin Distinguished Professor of Economics at George Mason University, as well as a syndicated columnist and author known for his classical liberal and libertarian conservative views.
Emanuel Derman (born 1945) is a South African-born academic, businessman and writer. He is best known as a quantitative analyst, and author of the book My Life as a Quant: Reflections on Physics and Finance.
Staying within the title of this episode: three clear thinkers.
Brennan Dunn is an expert on optimizing websites, improving user experience and scaling up sales through automation. He knows how to persuade funnel customers to create a peak-buying strategy.
Reading dialogue from Plato has been a big influence on Brennan and his career. Plato had a way of talking to people on an individual basis. Brennan took the observation and has built his business model around just that – personalization. He figures out what level of awareness a customer may have on the subject he is selling and curates a selling strategy off that knowledge. Brennan calls this life cycle marketing. He segregates emails based on how long people have been on his email list, what your interests are, and different skill levels. People buy more often when they feel an offer has been completely catered to them.
How does Brennan write such effective copy? He starts with someone’s pain and shows them he knows where they are in life, where they want to be, and what their dreams are. Nobody cares much about what the product is, they care about how it will help them get to their dream. Copywriting is more about curating that creating.
What is the best way to get your message or product out to people? What is the most effective platform of communication today? Email. Brennan has launched products through Twitter as opposed to email and the results are nowhere near the same. Email reaches a greater number of people and is not owned by one company – it is a decentralized platform. Michael and Brennan end the conversation talking website development and the importance of usability and simplicity in a website.
In this episode of Trend Following Radio:
Life cycle marketing
Predictive technical analysis is chart/pattern reading. Trend following, on the other hand, is reactive technical analysis – a diversified portfolio perspective of markets using momentum indicators. You never know what will happen in one market so you use diversification to hedge your bets. Predictive technical analysis has no evidence of success. Reactive technical analysis has decades of proof behind it. How do you find this proof? Seek out the track records of traders using trend following. You can see trend followers making and losing money over long periods of time.
Michael reads a review from a critic who is a fan of predictive technical analysis. Michael uses this review to further make his point – there is no chart that can be studied long enough that will tell you which way a market will move. Trading in this way is a recipe for failure. As Ed Seykota famously said, “Everyone gets what they want out of the markets.” When you trade as though you can predict the future, you will most certainly get what you want from the markets – failure.