“In the age of fake news, understanding who we trust and why is essential in explaining everything from leadership to power to our daily relationships.”
We live in a world where proven facts and verifiable data are freely and widely available. Why, then, are self-confident ignoramuses so often believed over thoughtful experts? And why do seemingly irrelevant details such as a person’s appearance or financial status influence whether or not we trust what they are saying, regardless of their wisdom or foolishness?
Stephen Martin and Joseph Marks compellingly explain how in our uncertain and ambiguous world, the messenger is increasingly the message. We frequently fail, they argue, to separate the idea being communicated from the person conveying it, explaining why the status or connectedness of the messenger has become more important than the message itself.
Messengers influence business, politics, local communities, and our broader society. And Martin and Marks reveal the forces behind the most infuriating phenomena of our modern era, such as belief in fake news and how presidents can hawk misinformation and flagrant lies yet remain.
Stephen Martin, the CEO of the consulting and training company Influence at Work, works with companies around the world. He is the co-author of Yes! 50 Secrets from the Science of Persuasion, which has sold over a million copies internationally and been translated into 26 languages. Steve’s work has been featured in broadcast and print media across the world, including BBC TV and Radio, MSNBC, The New York Times, Wall Street Journal, Wired, The London Times, Sunday Telegraph, and the Guardian. Joseph Marks is an associate consultant with Influence at Work and a doctoral candidate working jointly at Massachusetts Institute of Technology and University College London. His research and studies have been published in both academic journals and The New York Times, Bloomberg and the Harvard Business Review.
The Daily Stoic Meets The Trend Attitude with Michael Covel on Trend Following Radio.
Award-winning Carleton University neuroscientist Kim Hellemans and cognitive scientist Jim Davies created an audio show called “Minding the Brain.” Michael, Kim and Jim jump into all that is the mind!
Jim Davies is an award-winning American/Canadian cognitive scientist, playwright, artist, and author. He is a professor at the Institute of Cognitive Science and the School of Computer Science at Carleton University, where he is the director of the Science of Imagination Laboratory. His research focuses on visual reasoning, analogy, and imagination. Kim Hellemans is a Senior Instructor in the Department of Neuroscience at Carleton University, where her research focused on understanding the biological basis of drug addiction.
Roll into 2020 with Michael Covel on Trend Following Radio.
Steve Blank is a Silicon Valley entrepreneur based in Pescadero, California.
Blank is recognized for developing the customer development method that launched the lean startup movement, a methodology which recognized that startups are not smaller versions of large companies, but require their own set of processes and tools to be successful. His Lean Launchpad class (taught as the National Science Foundation Innovation Corps) has become the standard for commercialization for all federal research.
Blank writes and teaches about customer development and the lean startup method. He is an adjunct professor of entrepreneurship at Stanford; lectures at the UC Berkeley Haas School of Business, and is a senior fellow at Columbia University. He has written four books: The Four Steps to the Epiphany, Not All Those Who Wander Are Lost, The Startup Owner’s Manual and Holding a Cat by the Tail.
And I am lucky to have Steve on today!