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Trend Following with Michael Covel

Bestselling author Michael Covel is the host of Trend Following Radio with 7+ million listens. Investments, economics, decision-making, human behavior & entrepreneurship--all passionately explored. Guests include Nobel Prize winners Robert Aumann, Angus Deaton, Daniel Kahneman, Harry Markowitz & Vernon Smith. Also: James Altucher, Dan Ariely, Jean-Philippe Bouchaud, Kathleen Eisenhardt, Marc Faber, Tim Ferriss, Jason Fried, Gerd Gigerenzer, Larry Hite, Sally Hogshead, Ryan Holiday, Jack Horner, Ewan Kirk, Steven Kotler, Michael Mauboussin, Tucker Max, Barry Ritholtz, Jim Rogers, Jack Schwager, Ed Seykota, Philip Tetlock & Walter Williams. All 600+ eps at www.trendfollowing.com/podcast.
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Bestselling author Michael Covel is the host of Trend Following Radio with 7+ million listens. Investments, economics, decision-making, human behavior & entrepreneurship--all passionately explored. Guests include Nobel Prize winners Robert Aumann, Angus Deaton, Daniel Kahneman, Harry Markowitz & Vernon Smith. Also: James Altucher, Dan Ariely, Jean-Philippe Bouchaud, Kathleen Eisenhardt, Marc Faber, Tim Ferriss, Jason Fried, Gerd Gigerenzer, Larry Hite, Sally Hogshead, Ryan Holiday, Jack Horner, Ewan Kirk, Steven Kotler, Michael Mauboussin, Tucker Max, Barry Ritholtz, Jim Rogers, Jack Schwager, Ed Seykota, Philip Tetlock & Walter Williams. All 600+ eps at trendfollowingradio.com/rss.

Oct 7, 2013

Author and strategist Ryan Holiday returns to the podcast. Holiday's new book, "Growth Hacker Marketing" struck Covel as codifying many of the most important entrepreneurial precepts for success today. Covel and Holiday discuss the definition of "growth hacking"; the different forms of growth hacking; why many other marketing books pertain to big business rather than startups; the startup mentality; how Holiday turned to Bittorrent to launch Tim Ferriss' "The 4-Hour Chef"; platforms in the growth hacking mindset; letting others be lucky; growth hacking in the context of startups; the idea of a product market fit, changing your product, and assessing its strengths and weaknesses; the marketing implications of knowing the "the product is never done"; standing by your convictions but being open minded to change; the anachronism of press releases; Facebook, Twitter, and Instagram; the concept of other peoples' money, the lack of flexibility that goes along with that, and the importance of being able to change. Whether you are an entrepreneur with your unique idea, or even a trader, Holiday's engineering way of approaching the world should not be ignored. It's all about hard work and resourcefullness. Ryan Holiday can be reached at RyanHoliday.net and "Growth Hacker Marketing" is available wherever e-books are sold. Free Covel trend following DVD: trendfollowing.com/win.

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