One of the most successful companies of the digital age, The Alibaba Group, are obvious innovators when it comes to utilizing emerging technology in business strategy. Their Executive Vice President, the former Chief of Staff and strategy advisor to founder Jack Ma, opens up on how the new landscape is shaping how value is created.
Dr. Ming Zeng has conducted extensive research on e-commerce, the growth strategy of Chinese companies, the competition and cooperation between Chinese and multinational firms, and how the emergence of Chinese competitors is changing global competition. He knows the landscape of digital business and has contributed to creating a global powerhouse that is reshaping how businesses operate.
With access to the latest technologies, Zeng has seen first-hand how artificial intelligence, machine learning, the mobile internet, and cloud computing are redefining how value is created. He explains how Alibaba and companies like them are using these technologies to automate decisions, develop new products, and plan strategic positioning.
Smart Business: What Alibaba's Success Reveals about the Future of Strategy is his simple, overarching framework to guide strategy formulation and execution in this data-rich and highly interactive environment. It’s accessible and written to shed light on these successful companies to those outside of the technology industry and startups.
Ming Zeng was chief strategy officer of Alibaba Group from January 2008 to 2019. He joined the company in August 2006 as executive vice president of strategy, and served as acting president of China Yahoo! from November 2006 to December 2007.